The survey had several key takeaways, including the need for more consumer education on heart health ingredients, the desire for specific benefits such as mental health, and regional differences among supplement consumers.
The Glanbia Nutritionals’ 2019 Global Dietary Supplement Survey collected representative samples from the United States, the United Kingdom, and China.
Consumer survey profile
The survey participants consisted of an equal representation of men and women who reported taking supplements on a daily basis or near-daily basis. Across all regions, 75% reported to be in somewhat good or average health, were 18 to 70 years of age, with just over half holding a college degree.
General health a key driver of supplement purchases
While general health was the top category across all regions, the survey underscored regional variances. For instance, 55% of US consumers listed general health as a top driver, followed by heart health at 37% and healthy aging at 32%. In China, general health and sleep support tied at 26%,