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American culture has long grappled with rationalizing eating for pleasure with eating for longevity. How we think about and understand nutrition and our bodies is changing. Part of the major shift we’re seeing in the food and beverage market is the emergence of new, more nuanced health and wellness goals within the everyday American diet and mainstream consumers who are hungry for guidance and direction. Hard-core wellness consumers focus on the specifics of nutrient density and customized diets to maximize energy, performance and digestion.

Nearly every consumer today has some kind of dieting ideology (or system of ideas and ideals) that they currently practice. Whether vegetarian, Paleo, keto, flexitarian or gluten-free, American eating habits today are much more nutritionally intentional than in a former era composed largely of short-term crash diets, silver-bullet products and eating to “look good.”

Contemporary diets are personalized and all about balance, wellness and energy. Wellness and energy are shorthand for feeling lighter, better digestion, reducing inflammation and ultimately feeling good and being happy.

Food has gotten personal — really personal. In an analysis of data from our Hartman Eating Occasions Compass 2018 database, we find that personalized nutrition is a sizeable driver with close to half of eating occasions (49%) driven by personalized nutrition.

The macro forces for personalized nutrition</st Read More

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