In the 1940s and ’50s, the American Medical Association was not only saying that “smoking in moderation” wasn’t a problem, but that, on balance, it may even be beneficial. After all, most physicians themselves smoked, so how bad could it be? With such a position taken by one of the country’s leading medical groups, where could you turn if you just wanted the facts?
According to one tobacco company ad, “science advances new data that may completely change your idea of cigarettes!” And what might those new data tell us? “She was too tired for fun…and then she smoked a Camel.” (You can see the unbelievable ads in my video Evidence-Based Eating, starting at 0:29). In another ad, baseball legend Babe Ruth told us, “Now! Medical science offers proof positive!” that the brand he was hawking is the safest to smoke of all the Read More